Do Nofollow Links Help Increase DA Number Moz

Domain Authority (DA) is a crucial metric in SEO, especially for businesses and websites aiming to boost their online credibility. Many digital marketers and website owners ask, Do nofollow links help increase DA number Moz? Understanding the role of nofollow links in link-building strategies can help you refine your approach to SEO and improve your website’s ranking potential.

What is Domain Authority (DA) and How is it Calculated?

Domain Authority is a score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). It is measured on a scale from 1 to 100, with higher numbers indicating more substantial ranking potential. Several factors contribute to DA, including:

• The number and quality of backlinks
• The authority of linking domains
• Site structure and technical SEO
• Content quality and relevance

While DA does not directly influence Google rankings, it is widely used as a benchmark for measuring a website’s link profile strength.

What are Nofollow Links?

Nofollow links are hyperlinks with the rel="nofollow" attribute. This tag tells search engines not to pass link equity (link juice) to the linked page. Initially introduced by Google to combat spam, nofollow links are commonly found in:

• Blog comments
• Forum posts
• Social media links
• Press releases
• Sponsored content

Since nofollow links do not pass authority in the traditional sense, many SEO professionals question their value in increasing DA.

Do Nofollow Links Help Increase DA Number Moz?

The short answer: Yes, but indirectly. While nofollow links do not pass direct link equity, they can still contribute to DA in several ways:

1. Increased Link Profile Diversity

When calculating DA, Moz considers the overall health of a website’s backlink profile. A natural mix of dofollow and nofollow links indicates an organic and legitimate backlink profile, which can positively influence DA.

2. Driving Referral Traffic

Nofollow links can bring in high-quality referral traffic from reputable sources. Increased website engagement, lower bounce rates, and more time spent on site can send positive signals to search engines, indirectly benefiting your SEO performance and DA.

3. Brand Visibility and Authority Building

Getting featured on authoritative websites—even with nofollow links—boosts brand recognition and credibility. As your brand gains visibility, it increases the chances of earning dofollow links from other high-authority sources.

4. Encouraging Natural Dofollow Links

Nofollow links can still lead to valuable dofollow backlinks. If your content reaches the right audience, website owners and journalists may later link to your site with a dofollow attribute.

How to Use Nofollow Links Effectively for DA Growth

Even though nofollow links may not directly transfer link equity, they are still vital to a well-rounded SEO strategy. Here’s how to leverage them effectively:

1. Publish Guest Posts on High-Authority Sites

Many websites offering guest posting opportunities use nofollow links, which don’t make them useless. Publishing insightful content on these platforms increases your exposure, leading to potential organic backlinks and improved DA over time.

2. Engage in Social Media and Online Communities

Platforms like Twitter, Reddit, and Quora primarily use nofollow links. However, active participation and sharing high-value content can drive traffic and enhance your brand reputation, contributing to a better backlink profile.

3. Get Featured on News Sites and Directories

Many authoritative news websites, such as Forbes and The Guardian, use nofollow links in their articles. While these links may not directly pass link juice, getting featured increases your credibility, attracting more natural backlinks.

4. Focus on High-Quality Content Marketing

Publishing high-quality, shareable content increases the chances of gaining dofollow and nofollow backlinks. A well-researched article, infographic, or case study can attract links from various sources, helping to improve DA in the long run.

Dofollow vs. Nofollow: Striking the Right Balance

A natural backlink profile consists of both dofollow and nofollow links. Here’s a quick comparison:

Feature	Dofollow Links	Nofollow Links
Passes link equity	✅ Yes	❌ No
Directly impacts DA	✅ Yes	❌ No (but indirectly)
Increases visibility	✅ Yes	✅ Yes
Drives referral traffic	✅ Yes	✅ Yes

A balanced link-building strategy ensures your website’s authority remains stable and avoids potential penalties for unnatural link-building tactics.

Common Myths About Nofollow Links and DA

There are several misconceptions about nofollow links and their impact on DA. Here are some myths debunked:

• Myth 1: Nofollow links are useless for SEO.
  • Reality: They contribute to referral traffic, brand awareness, and link profile diversity.
• Myth 2: Google completely ignores nofollow links.
  • Reality: While Google doesn’t pass PageRank, it still considers nofollow links for indexing and content discovery.
• Myth 3: You should only focus on dofollow links.
  • Reality: An all-dofollow link profile looks unnatural and may raise red flags with search engines.

Final Verdict: Do Nofollow Links Help Increase DA Number Moz?

Yes, nofollow links can contribute to DA growth, but not in the way dofollow links do. They enhance brand visibility, drive referral traffic, and encourage organic link-building—all of which support an improved Domain Authority score over time.

To increase DA, focus on a holistic approach that includes dofollow and nofollow links. Diversify your link-building strategy, create valuable content, and engage with authoritative websites to maximize your site’s ranking potential.

By strategically leveraging nofollow links, you can build a stronger online presence, drive organic traffic, and enhance your website’s authority—ultimately leading to a better DA score in Moz’s ranking system.